- What's Next: The next step for my program is to make it more interactive for students by incorporating possible scenarios for them to solve, workshop, and alternative solutions/options for their own future plans.
- Interviews
- Customer 1
- I talked with one of my close friends and he said that I could add other life skills other than finance that are applicable. He also suggested that I could make it available to juniors as well - not just seniors.
- Customer 2
- I talked with one of my friends and she said that I could add more about the incentives to get students to take the program. Motivation to take the program would really drive my program's success and that students may not recognize the value in the program. Brainstorming other benefits to students could be profitable.
- Customer 3
- I talked with another one of my friends and she said had similar ideas to my other customers as well. She asked about how structured/unstructured the program could be and would it be the same for every student? In this interview, it was more focused on the details of the program and making sure everything worked together smoothly.
Overall, as great as the ideas I received from my "customers" I think it would be beneficial to start small and then work my way outward if an avid interest is expressed.
New Market
New Market
- A different market I could target could be schools themselves, similar to a B2B market.
- To creative value for schools, my program could increase the quality of education for their students by offering them a more well-rounded curriculum. In addition, the implementation of the program can increase their school rating to gain more funding, a goal countless public schools are trying to achieve.
- Interviews
- Interviewee 1
- I talked to one of my friend's mom and she was impressed by my idea. However, she suggested that I tailor the financial part of my business more to appeal to the school system and to make sure that although I have students at the forefront of my idea, to keep in mind how it benefits schools specifically.
- Interviewee 2
- I talked to a mutual friend and he said that although he really likes my idea, that it could be somewhat difficult for schools to get behind my idea because there are similar services out there for free (like Khan Academy). Similarly, he wasn't quite sure how to incorporate it in conjunction with academic subjects - but if I spend some time figuring out the timing of the program and tailoring the time commitment for both students and school faculty - this could be probable.
Some of my assumptions were correct about this market. I'm surprised that I didn't think to tackle schools first as my market instead of the students themselves. The financial part of the program is probably the largest deciding factor when choosing a market as well the logistics of the program itself.
This market could prove to be even as attractive as the first since students themselves may not be as willing to pay for this service as schools. Schools are interested in what's best for their students, and if I can somehow find a way to make the financial part of it work, this looks like a promising market.
Ashley,
ReplyDeleteYou really seemed to get great information from the people you interviewed which is very valuable for your product. I find that when I hear other people's opinions about my product it helps me shape and develop different aspects of my product. I think your idea of testing your product on the market might be a great choice for you, so you can learn if this market will make you product the most successful!
Ashley,
ReplyDeleteI think you did a great job identifying a new way that you could get your products to customers within a new market. I also agree that targeting schools instead of students individually could be a great idea. Schools would potentially have more money to invest in the product, whereas students might possibly not be as invested in it. Great job.
Hey Ashley, I think you did a thorough job describing what you see happening next for your venture. I think the idea of having your concept become more integrated and more interactive into school systems is a great idea. I also agree that it'd be more important to target the school instead of individual students because that may not work. I can visibly see that your interviews also helped filter out some of your assumptions and shed light on some new perspectives. Good job!
ReplyDeleteHey Ashley,
ReplyDeleteI think you did a great job in this post. You really did describe what's next for you and what was next for you company and product. I liked your reflection because you were honest and truthful. I also thought you asked the right questions to your customers. This means you understand the customer and what the market wants for it.