19A - Idea Napkin No.2

1) My name is Ashley Phang and I'm a freshman at the University of Florida studying marketing. I am someone who has also struggled with this problem and wish for the unmet need to be met. I constantly look for ways for things to be more efficient and can anticipate what's coming next. Some of my skills is reading other people, problem-solving, analyzing a situation from multiple angles, and thinking of creative solutions. Through my experience working with my cousins on Susie's Knee Project (a non-profit organization) I have been exposed to the behind-the-scenes of a business and through my participation in the Big Idea Competition, I'm constantly learning more about what it like to run a business, the effort that goes behind it, and the type of mindset you need to have in order to succeed. I aspire to not only be successful in school but also my future career and can foresee this business pushing me outside my comfort zone and teaching me valuable life skills.

2) I'm offering customers a program that will help prepare them for the real world by teaching them real life skills. As of right now, students are not taught these skills in school and have to rely on outside resources to learn. Through the program, the lessons and skills will be brought to them by real life professionals, instead of them seeking them out through other ways. The medium of this program is dependent on a student's learning style - whether that be in-person, online, or a hybrid style.

3) I am offering the program to high school students, specifically high school seniors across the U.S. They are all are either going to go to college, the workforce, or possibly the military after graduation. These students usually rely on the internet or those around them (their parents for example) for help when they are faced with this problem.

4) More and more students are graduating from high school with no real knowledge of what real life looks like and so many students complain about how they didn't learn any valuable material while they were in school. I aim to change that and give them something that is tangible and applicable to their own life.

5) No one else has really addressed this problem and actually implemented it. Part of my advantage is that the problem is relevant mainly to people my age right now and I'm able to connect with them.

For the most part, my five elements work together but there is definitely room for improvement. Specifically on the fifth element of core competencies, this could be more well-developed. Overall, I think everything aligns because there is an unmet need, I relate strongly the to the problem, and others recognize the need as well.

Feedback Memo: For the most part, I've kept my idea napkin the same with minor changes. Two main points that I took away from the feedback I received was that my past experiences would be really helpful in developing my current idea and that I could further develop my idea to make it more tangible and applicable. From the feedback, I added a bit more detail with my past experiences, specifics about the program itself, and my market.