Summary of Interviews:
- Need Awareness: Through my interviews, I learned that need awareness usually arises when they encounter a problem or they reach a stage in their life when that problem becomes relevant. For example, my friend who is about to graduate said that he's going to have to consider how to pay a mortgage and the process of buying a house since he wants to move out. Another one of my friends has to consider different types of credit cards since she's going to be getting her own and not tied to her parents' one anymore. In situations like these, that's when they become aware of the need.
- Information Search: After becoming aware of the need, through my interviews I learned that a common approach is either asking family/friends or Googling it. By asking family/friends, they ask about their prior experience, any problems they have run into, what they recommend, and what to look out for. Googling is used more when they have a specific question in mind or when they want to compare details between companies for example.
Conclusion: After conducting my interviews, I can succinctly say that my segment consists of high school seniors who become aware of the need when they encounter the problem and solve their problem by turning to family/friends or Google.
Hey Ashley, I really liked how you segmented your opportunity and I probably would've segmented it in a similar way if I were the one doing this opportunity. I can definitely tell you learned a lot about your segment through your interviews and that is really nice to see. After reading your section on the information search I can see that Googling something seemed to be the main approach of solving a problem. I think your opportunity would help enlighten people so that they don't have to rely on other sources of information just to try and figure something out that they could've just learned in the past.
ReplyDeleteAshely,
ReplyDeleteI believe your segment is on point because your opportunity lies within the age of high school seniors specifically. The one thing I would do different is interviewed high school seniors instead of college students, but the ages are similar so I am sure you received similar answers. Also, googling a question concerning credit card advise can be very risky, especially with all of the advertisements from each credit card company can make the decision much more difficult.
Hey Ashely,
ReplyDeleteYour segment was really well researched and understood. I really like how you used high school students since they are young and don't biased. The questions you asked made sure to show your understood the assignment and post questions. You clearly concluded you understood what was taught in the lectures and went above and beyond what was asked in this assignment.