11A - Idea Napkin No.1

1) My name is Ashley Phang and I'm a freshman at the University of Florida studying marketing. I am someone who has also struggled with this problem and wish for the unmet need to be met. I constantly look for ways for things to be more efficient and can anticipate what's coming next. Some of my skills is problem-solving, analyzing a situation from multiple angles, and thinking of creative solutions. Through my experience working with my cousins on Susie's Knee Project (a non-profit organization) I have been exposed to the behind-the-scenes of a business and through my participation in the Big Idea Competition, I'm constantly learning more about what it like to run a business. I aspire to not only be successful in school but also my future career and can foresee this business pushing me outside my comfort zone and teaching me valuable life skills.

2) I'm offering customers a program that will help prepare them for the real world by teaching them real life skills. As of right now, students are not taught these skills in school and have to rely on outside resources to learn. Through the program, the lessons and skills will be brought to them, instead of them seeking them out through other ways.

3) I am offering the program to high schoolers, specifically high school seniors across the U.S. They are all are either going to go to college, the workforce, or possibly the military after graduation.

4) More and more students are graduating from high school with no real knowledge of what real life looks like and so many students complain about how they didn't learn any valuable material while they were in school. I aim to change that and give them something that is tangible and applicable to their own life.

5) No one else has really addressed this problem and actually implemented it. Part of my advantage is that the problem is relevant mainly to people my age right now and I'm able to connect with them.

For the most part, my five elements work together but there is definitely room for improvement. Specifically on the fifth element of core competencies, this could be more well-developed. Overall, I think everything aligns because there is an unmet need, I relate strongly the to the problem, and others recognize the need as well.